Empowering Young Women Together

As part of an overall project to identify and respond to the specific barriers and limitations that young women face regarding their economic potential in Cape Breton, Pure Project Relations was engaged by the Cape Breton Partnership to host stakeholder sessions with young women. The goal of these sessions was to conduct a situational and environmental analysis regarding young women and their views of the Cape Breton economy. From the research, several themes emerged which will now guide the Cape Breton Partnership on how best to connect with this audience through the development of future social marketing and communications plan.