Downtown Sydney Beautification

In March of 2014, Pure Project Relations Inc. was hired by a downtown Sydney working group to develop a strategic plan of action that considered previous recommendations, demonstrated feasibility, developed a critical path and implementation plan, identified methods of industry engagement, and identified potential funding streams and associated costs.
We conducted research from March to June 2014. Research methods included an online survey and focus groups with those who live, work and/or play in downtown Sydney. Throughout the research phase, regular meetings were held with the working group to provide updates and confirmation of next steps.
At the conclusion, Pure produced an informative and aesthetically pleasing strategic plan that identified several themes and recommendations.

-Graphic design by Chad Aucoin.