Celebrate Women is an initiative that aims to celebrate historic and contemporary women, in all their diversity, whose lives have touched Cape Breton Island. The goal is to acknowledge their contributions and raise awareness of their accomplishments. Pure was hired to ensure this goal was met. Through out the year Pure has created the logo and all branded materials, designed and implemented the French and English website, as well as created and maintained all social media pages.
Since 2014 Pure has been working with CBRM Sustainable Transportation Social Marketing and Communications Committee implementing a multi-year work plan, which includes annual work plans, campaigns, events, and social media marketing.
In March of 2014, Pure Project Relations Inc. was hired by a downtown Sydney working group to develop a strategic plan of action that considered previous recommendations, demonstrated feasibility, developed a critical path and implementation plan, identified methods of industry engagement, and identified potential funding streams and associated costs.
As part of an overall project to identify and respond to the specific barriers and limitations that young women face regarding their economic potential in Cape Breton, Pure Project Relations was engaged by the Cape Breton Partnership to host stakeholder sessions with young women.
Pure assists the board of Transition House Foundation in creating materials for their annual fundraiser titled, “Girls Night Out.” We have collaboratively created a social media plan and supported on-going efforts.