CBRM Active Transportation

Since 2014 Pure has been working with CBRM Sustainable Transportation Social Marketing and Communications Committee implementing a multi-year work plan, which includes annual work plans, campaigns, events, and social media marketing. Pure has conducted literature reviews, as well as online surveys and focus groups. The information gathered from the research was used to drive a social marketing campaign to increase awareness and participation in Active Transportation in the CBRM. Additional work Pure has completed for the Sustainable Transportation Committee includes a walking trail brochure, pop-ups, six 30-second commercials promoting the use and benefits of sustainable transportation.